Category A: Digital Marketing
A1—Microsite:
2020 Exhibits, Let's Grow 2020
A2—Website (Budget under $25,000):
Unleaded, Energistics Website
A3—Website (Budget $25,001 to $50,000):
TopSpot Internet Marketing, TorkWorx Website
A4—Website (Budget over $50,000):
Exterran and Axiom, Exterran Website by Axiom
A6—Banner or button ad (single or campaign):
Unleaded, Magnum Means More Digital Ads
A7—Email campaign:
Unleaded, CenterPoint: That's the Point Campaign
Category B: Video
B1—Video, corporate overview
Gardner Denver Pumps, "Put Our Legacy to Work" Video
B2—Video, promotional (new service, product, etc.)
Weatherford, Victus Promotional Video
B3—Animation (2D or 3D) or motion graphics:
Motion Giraffx, Composed Pro Overview
Category C: Social
C1—Integrated social media campaign (3 or more social media channels)
SMA Technologies, Social Media Strategy
C2—Integrated social media campaign (2 or fewer social media channels)
SMA Technologies, Social Media Strategy
C4—Webinar, webcast, or podcast
Oilfield 360 Media, Oilfield 360 Podcast
C5—Interactive presentation
Schlumberger, Blade Family Interactive Brochure
Category D: Broadcast
D1—TV commercial (single or campaign)
Insperity, Numbers Campaign Video
D2—Radio commercial (single or campaign)
Schlumberger, The Texans Stats Challenge
Category E: Print
E1—Fraction page advertising (single or campaign)
Unleaded, SWR Sulfuric Acid Today
E2—Full page or spread advertising (single)
Unleaded, Estis Gas Compression
E4—Full page or spread advertising (campaign)
Unleaded, SWAT BIC Series
E6—Original photography
Mieko Mahi Photography, Oil & Gas Investor February 2018 Cover
E7—Original illustration:
Schlumberger, GAIA Digital Subsurface Platform Globe
Category F: Outdoor and Large Format
F1—Billboard or large banner (single or series)
Unleaded, KLX Permian Airport Ads
F2—Mass transit or vehicle graphic (single or campaign)
Schlumberger, FracXion and ReacXion Frac Plugs Trailer
Category G: Tradeshows and Special Events
G1—Small tradeshow exhibit (500 sq ft or less)
Insperity, SHRM Conference 2019
G2—Large tradeshow exhibit (over 500 sq ft)
Weatherford, OTC Exhibit 2019
G3—Tradeshow campaign
Unleaded, Magnum Does More
G4—Fixed installation
2020 Exhibits, Quantlab
G5—Themed special event (internal or external)
Adhere Creative, Come Together 2018 Lantern Awards
Category H: Newsletters and Magazines
H1—Newsletter, print or electronic (16 pages or less)
MOGAS Industries, The State of MOGAS Monthly Newsletter
H2—Magazine, print or electronic (regular publication over 16 pages)
The American Oil & Gas reporter, Best Oil and Gas Publication
H3—Custom-published magazine, print or electronic
The American Oil & Gas reporter, PBIOS Program Guide
Category I: Sales Enablement Tools
I1—Capabilities booklet or brochure (4 pages or less)
S+S Industries, Capabilities Brochure
I2—Capabilities booklet or brochure (over 4 pages)
PreCheck, a Cisive Company, Suite of Solutions Brochure
I3—Product, equipment, or parts catalog
Adhere Creative, Gibson Brochure
I4—Technical sheet or bulletin (single or series)
Rubicon/Black and Grey Studio, Vibratory Technology Editorial Campaign
I5—Sales package or media kit
Insperity, Middle Market Cornerstone Sales Presentation
I6—Promotional item (Budget $20 each or less)
Unleaded, O&G Coasters and Koozies
I7—Promotional item (Budget over $20 each)
Herring Design, Schlumberger History Book
Category J: Direct Mail
J1—Flat direct mail piece (single or campaign)
Pennebaker, Never Judge a Book by its Cover
J2—Dimensional direct mailer (single or campaign)
Unleaded, Surge Direct Sales Box
Category K: Corporate
K1—Branding or rebranding campaign
Unleaded, Estis Rebranding Campaign
K2—Identity standards/manual
Henderson and Coffing Creative, Brand Identity Guidelines
K3—Logo design
Pennebaker, SMA Technology Logo
K4—Tagline
Unleaded, Next Level Readiness
K5—Annual report
CROXSON Design, Cabot Oil & Gas 2016 Annual Report
Category L: Internal Communications
L1—Internal branding program
Unleaded, KLX Together We're Ready Campaign
L2—Internal newsletter or magazine (print or electronic)
Insperity, The Insperity Herald
L3—Internal video (single or periodic)
Insperity, 2019 Sales Convention Kickoff Video
L4—Internal communications strategy
Insperity, Inside Insperity
Category N: Non-Profit
N2—Single non-profit effort:
Savage Brands, Children's Safe Harbor - Capital Campaign Brochure
Category O: Integrated Marketing Communications Program
O1—Integrated marketing communications program (Budget $50,000 or less)
Gardner Denver Pumps, GDNX Fluid End Product Commercialization
O2—Integrated marketing communications program (Budget $100,000 to $200,000)
Weatherford, Victus
O3—Integrated marketing communications program (Budget over $200,000)
Unleaded, Worthington Surface Innovation Campaign
Category P: Market Research
P1—Qualitative and/or quantitative research project
SMA Technologies and Tricone Resarch, State of Automation Survey
Category Q: Agency Promotion
Q5—Video:
S.O. Creative, Animated Holiday Card
2019
tournament champions
