Category A: Digital Marketing



2020 Exhibits, Let's Grow 2020

A2—Website (Budget under $25,000):

Unleaded, Energistics Website

A3—Website (Budget $25,001 to $50,000):

TopSpot Internet Marketing, TorkWorx Website

A4—Website (Budget over $50,000):

Exterran and Axiom, Exterran Website by Axiom

A6—Banner or button ad (single or campaign):

Unleaded, Magnum Means More Digital Ads

A7—Email campaign:

Unleaded, CenterPoint: That's the Point Campaign

Category B: Video

B1—Video, corporate overview

Gardner Denver Pumps, "Put Our Legacy to Work" Video

B2—Video, promotional (new service, product, etc.)

Weatherford, Victus Promotional Video 

B3—Animation (2D or 3D) or motion graphics: 

Motion Giraffx, Composed Pro Overview


Category C: Social

C1—Integrated social media campaign (3 or more social media channels)

SMA Technologies, Social Media Strategy

C2—Integrated social media campaign (2 or fewer social media channels)

SMA Technologies, Social Media Strategy

C4—Webinar, webcast, or podcast

Oilfield 360 Media, Oilfield 360 Podcast

C5—Interactive presentation

Schlumberger, Blade Family Interactive Brochure


Category D: Broadcast

D1—TV commercial (single or campaign)

Insperity, Numbers Campaign Video

D2—Radio commercial (single or campaign)

Schlumberger, The Texans Stats Challenge


Category E: Print

E1—Fraction page advertising (single or campaign)
Unleaded, SWR Sulfuric Acid Today

E2—Full page or spread advertising (single)
Unleaded, Estis Gas Compression

E4—Full page or spread advertising (campaign)
Unleaded, SWAT BIC Series

E6—Original photography 

Mieko Mahi Photography, Oil & Gas Investor February 2018 Cover

E7—Original illustration: 

Schlumberger, GAIA Digital Subsurface Platform Globe


Category F: Outdoor and Large Format

F1—Billboard or large banner (single or series)

Unleaded, KLX Permian Airport Ads

F2—Mass transit or vehicle graphic (single or campaign)

Schlumberger, FracXion and ReacXion Frac Plugs Trailer


Category G: Tradeshows and Special Events

G1—Small tradeshow exhibit (500 sq ft or less)

Insperity, SHRM Conference 2019

G2—Large tradeshow exhibit (over 500 sq ft)

Weatherford, OTC Exhibit 2019

G3—Tradeshow campaign
Unleaded, Magnum Does More 

G4—Fixed installation
2020 Exhibits, Quantlab

G5—Themed special event (internal or external)
Adhere Creative, Come Together 2018 Lantern Awards


Category H: Newsletters and Magazines

H1—Newsletter, print or electronic (16 pages or less)

MOGAS Industries, The State of MOGAS Monthly Newsletter

H2—Magazine, print or electronic (regular publication over 16 pages)

The American Oil & Gas reporter, Best Oil and Gas Publication

H3—Custom-published magazine, print or electronic

The American Oil & Gas reporter, PBIOS Program Guide


Category I: Sales Enablement Tools

I1—Capabilities booklet or brochure (4 pages or less)
S+S Industries, Capabilities Brochure

I2—Capabilities booklet or brochure (over 4 pages) 

PreCheck, a Cisive Company, Suite of Solutions Brochure

I3—Product, equipment, or parts catalog

Adhere Creative, Gibson Brochure

I4—Technical sheet or bulletin (single or series)

Rubicon/Black and Grey Studio, Vibratory Technology Editorial Campaign

I5—Sales package or media kit

Insperity, Middle Market Cornerstone Sales Presentation

I6—Promotional item (Budget $20 each or less) 

Unleaded, O&G Coasters and Koozies

I7—Promotional item (Budget over $20 each)

Herring Design, Schlumberger History Book

Category J: Direct Mail

J1—Flat direct mail piece (single or campaign)

Pennebaker, Never Judge a Book by its Cover

J2—Dimensional direct mailer (single or campaign)

Unleaded, Surge Direct Sales Box


Category K: Corporate

K1—Branding or rebranding campaign
Unleaded, Estis Rebranding Campaign


K2—Identity standards/manual

Henderson and Coffing Creative, Brand Identity Guidelines

K3—Logo design 

Pennebaker, SMA Technology Logo


Unleaded, Next Level Readiness

K5—Annual report

CROXSON Design, Cabot Oil & Gas 2016 Annual Report


Category L: Internal Communications


L1—Internal branding program

Unleaded, KLX Together We're Ready Campaign

L2—Internal newsletter or magazine (print or electronic)

Insperity, The Insperity Herald

L3—Internal video (single or periodic)

Insperity, 2019 Sales Convention Kickoff Video

L4—Internal communications strategy

Insperity, Inside Insperity


Category N: Non-Profit

N2—Single non-profit effort: 

Savage Brands, Children's Safe Harbor - Capital Campaign Brochure


Category O: Integrated Marketing Communications Program


O1—Integrated marketing communications program (Budget $50,000 or less)

Gardner Denver Pumps, GDNX Fluid End Product Commercialization

O2—Integrated marketing communications program (Budget $100,000 to $200,000) 

Weatherford, Victus

O3—Integrated marketing communications program (Budget over $200,000)

Unleaded, Worthington Surface Innovation Campaign


Category P: Market Research


P1—Qualitative and/or quantitative research project

SMA Technologies and Tricone Resarch, State of Automation Survey


Category Q: Agency Promotion


S.O. Creative, Animated Holiday Card



tournament champions

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