Category A: Digital Marketing

Targeted, measurable, and interactive marketing using digital technologies. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

 

A1—Microsite: Web pages that function as auxiliary supplements to a host site 

A2—Website (budget under $100,000): A set of related web pages containing content such as text, images, video, audio, etc.

A3—Website (budget $100,001 to $500,000): A set of related web pages containing content such as text, images, video, audio, etc.

A4—Website (budget over $500,001): A set of related web pages containing content such as text, images, video, audio, etc.

A5—Mobile/smartphone app: Application that performs a specific function on
a handheld device

A6—Banner or button ad (single or campaign): Video, text, or static (such as
GIF or Flash), including floating, fold-over, peel-back, and expandable (must show 2–3 pieces if campaign)

A7—Email campaign: More than one email directed to a specific audience
(must show 2–3 pieces from campaign) 

A8—Webinar, webcast or podcast: Broadcast presented over the Internet (live or pre-recorded), or routine chronological commentary videos

Category B: Video

Recorded continuous motion. Please edit length to the best or most representative five-minute segment. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

 

B1—Video, corporate overview

B2—Video, promotional (new service, product, etc.)

B3—Animation (2D or 3D) or motion graphics: Recorded series of still images compiled to create the illusion of motion

 

Category C: Social

Usage of social media channels such as Twitter, LinkedIn, Facebook, YouTube, or other social media networks, blogs, forums, or word of mouth. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

 

C1—Integrated social media campaign (3 or more social media channels): Marketing campaign devoted to gaining website traffic or attention through 3 or more social media channels

C2—Integrated social media campaign (2 or fewer social media channels): Marketing campaign devoted to gaining website traffic or attention through 2 or fewer social media channels

C3—Blog: Blog published by or on behalf of an organization on a routine basis, or a report specifically addressing an issue

C4—YouTube page: Branded home page for a YouTube account

 

Category D: Broadcast

Marketing done on the radio or television. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

 

D1—TV commercial (single or campaign)

D2—Radio commercial (single or campaign)

 

Category E: Print

Advertising using newspapers, magazines, newsletters, booklets, flyers, direct mail, or anything else that would be considered a portable printed medium. Budget should include all production and implementation aspects, such as creative and placement costs, etc.

 

E1—Fraction page advertising (single or campaign): Must show 2–3 pieces if campaign 

E2—Full page or spread advertising (single): Budget under $50,000

E3—Full page or spread advertising (single): Budget over $50,000

E4—Full page or spread advertising (campaign): Budget $50,000 or less:
Must show 2–3 pieces

E5—Full Page or spread advertising (campaign): Budget over $50,000:
Must show 2–3 pieces

E6—Original photography 

E7—Original illustration: Hand-drawn or computer-generated art

 

Category F: Outdoor and Large Format

F1—Billboard or large banner (single or series): Displayed in an airport, etc. Must show 2–3 pieces if series

F2—Mass transit or vehicle graphic (single or campaign): Must show 2–3 pieces if campaign

 

Category G: Tradeshows and Special Events

Include photos, floor plans and any other related materials.

 

G1—Small tradeshow exhibit (500 sq ft or less): This includes a backwall, tabletop exhibit, kiosk, etc. 

G2—Large tradeshow exhibit (over 500 sq ft): This includes a peninsula, island, etc.

G3—Tradeshow campaign: Total campaign communication and exhibit details

G4—Fixed installation: Displayed in a building lobby, etc. 

G5—Themed special event (internal or external): Event organized for a specific audience, such as employees or customers

G6–Virtual Event (internal or external): Virtual event or workshop organized for a specific audience, such as employees or customers

 

Category H: Newsletters and Magazines

Routine publications published in print or electronically for an external audience.

 

H1—Newsletter, print or electronic (16 pages or less): Must submit 2–3 issues

H2—Magazine, print or electronic (regular publication over 16 pages): Must submit 2–3 issues 

H3—Custom-published magazine, print or electronic: Single-edition magazine supplement

 

Category I: Sales Enablement Tools

Brochures, catalogs, datasheets or packages that enable sales. 

 

I1—Capabilities booklet or brochure (4 pages or less)

I2—Capabilities booklet or brochure (over 4 pages) 

I3—Product, equipment or parts catalog

I4—Technical sheet or bulletin (single or series): Must show 2–3 pieces if series 

I5—Sales package or media kit: Package of information about a company

I6—Promotional item (budget $20 each or less) 

I7—Promotional item (budget over $20 each)

18–Interactive presentation: PowerPoint, Keynote, PDF, Flash, or HTML5

 

Category J: Direct Mail

Advertising sent by mail. 

 

J1—Flat direct mail piece (single or campaign): Must show 2–3 pieces if campaign 

J2—Dimensional direct mailer (single or campaign): Must show 2–3 pieces if campaign

 

Category K: Corporate

The brand or identity incorporating both the relationship between a customer and a business as well as the look and feel of the business. 

 

K1—Branding or rebranding campaign: National or global program to establish or refocus a company or product brand image (must show 2–3 pieces) 

 

K2—Identity standards/manual: The visual aspects that form part of the overall brand 

K3—Logo design 

K4—Tagline 

K5—Annual report

 

Category L: Internal Communications

The intent to create a cultural shift within an organization, where the employees become more customer-focused and more business-focused. 

 

L1—Internal branding program: Program defining the image of the organization for employees and providing guidance for their actions 

L2—Internal newsletter or magazine (print or electronic): Regular publication delivered to employees (must submit 2–3 pieces) 

L3—Internal video (single or periodic): Regular video (live or pre-recorded) delivered to employees (must submit 2–3 videos) 

L4—Internal communications strategy: Strategy to communicate to employees within an organization

 

Category M: Public Relations

Coordinated B2B public relations effort that supports products, a division, or company. Entries can include the following items: media relations campaign results, press releases, press conferences or media tours, analyst relations results/briefings, media kits, new product introductions/announcements, community relations efforts, investor relations communications, and video segments of broadcast coverage. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

 

M1—Public relations campaign: Must submit 3 or more items from the list above

M2—Single PR effort: Must submit 1 item from the list above

M3—Media kit

M4–Crisis Management: Must submit 1 item from the list above

 

Category N: Non-Profit

Services performed or produced for a non-profit organization communicating to a business audience. Entries can include the following items: complete advertising campaign, individual advertisements, literature/printed materials, identity materials (logos/letterhead), direct mail, radio, TV, web, video, and public relations strategy.  Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

 

N1—Non-profit campaign: Must submit 3 or more items from the list above

N2—Single non-profit effort: Must submit 1 item from the list above

 

Category O: Integrated Marketing Communications Program

Programs that support products, a group of products, a division, or company using an integrated strategy. Entries can include the following items: magazine, outdoor, newspaper, radio, TV, and digital advertising; sales literature; direct marketing; public relations; trade show materials; video production; interactive media; and sales promotion/merchandising materials. Post link(s) along with any required login/password to link(s) field on entry form. If a program does not run, or the link fails to work, it will not be judged.

 

O1—Integrated marketing communications program (budget $50,000 or less)

O2—Integrated marketing communications program (budget $100,000 to $200,000) 

O3—Integrated marketing communications program (budget over $200,000)

Category P: Market Research

Researching the elements of the marketing mix, competitors, markets, etc., dealing with customers.

 

P1—Qualitative and/or quantitative research project: Include data such as words, pictures, objects, or numbers

Category R: Most Skillful Riding of Dragons 

Entry into this category requires entrants to actually ride their scaly, fire-breathing steed to the event venue and stage it safely in the parking area until judges are able to review your official dragon-riding routine. Please do not attempt to valet park your dragon, a lesson we hope everyone has learned after last year’s incident and its concomitant GoFundMe campaign. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

entry deadline

October 2, 2020

questions? 

event date & location

November 19, 2020
The Ballroom at Bayou Place

event tickets